- The clip starts with a white transition which then fades into a blue and white title card stating "TUESDAY" the background voice over runs along side the title card stating "this tuesday" this then cuts to a Mid Shot of two characters, dressed smartly stood side by side. Another title card apears stating "FINALLY" then again cutting to the same female character hugging a differnt male character with the title card "FINALE" - all along side the background voice over, reiterating what the title cards are saying.
- It then cuts to a CU shot of a male character then quickly onto a OSS of a female character establishing who the conversation is between.
- A series of differnet shots such as CU and OSS take place throughout the trailer with fast edits to show differnet character relationships and, along side the voice over and "Explosive" title card dialogue from the trailer is also edited in showing the direction and narrative behind the programme.
- The different storylines are all run along one another showing how things came to happen and how multiple storylines are used allowing certain characters and the audience to know more than other characters.
- The clip ends with a shot of the main cast with the title of the programme behind, reinforcing the programme. A banner then appears on the bottom stating "season finale" in another colour to the time and channel. This works well as it gets accross clearly to the audience when the finale is.
Friday, 9 December 2011
EVALUATION OF EXISTING TRAILER
EVALUATION OF EXISTING TRAILER
- This trailer is a very short but precise trailer. The trailer starts with a MCU of three characters. It pans to the left slightly focusing mainly on the end character who is waving, this indicates that he is a symbolic part in the storyline.
- It then cuts to a close up of this character, again still waving.
- After this shot it cuts across to the other side of the alter with again a MCU of four more characters. One of the characters drop a baby doll and the camera cuts to the floor showing the baby smash into peices. This is ironic as the bride is pregnant although not shown in this trailer but in the longer version of it, this indicates that something could be wrong with the baby.
- As all the characters are dressed in black the trailer is very dark, this contrasts with the sound track "white wedding" as nothing in the trailer shows a happy tradditional white wedding. This implys to the audience that the wedding is doomed to fail.
- The camera then cuts to a CU of the main character who is getting married. It is evident she is the bride as she is wereing a veil. The black tear down her face again re-implys that the wedding is not a happy one, or will not end happily.
- As the bride is on screen the dialogue of "To Love, Honour and Betray" imply that there is more behind the story that all characters know indicating that multiple narratives have taken place before this trailer.
- The channel 4 logo then appears along with who the programme is sponsored by. The words 'coming soon' appear in another colour making this clear to see to pursuade viewers to watch the run up to the wedding.
EVALUATION OF EXISTING TRAILERS
- The trailer starts with a title card stating "romance" - this directly tells the audience what the trailer is about. The sponsor is in the corner, advertising its brand - Rimmel makeup.
- When the dialogue starts we fade into a close up of a character with blonde hair then cut to an over the shoulder shot of another character. This establishes to the audience who the conversation is with and we also understand more about the character she is talking about through the dialouge.
- From this shot we have a shot reverse shot, cuting back to the character talking then back onto the over the shoulder shot. This is a realistic technique to show characters points of view and show meaning through the conversation
- The next shots are all edited quickly, giving the audience snippets of information about all the different characters. The upbeat sound track also kicks in at this stage and an atmosphere is created to the audience. Shots such as CU, MS and OSS are all used to give the audience meaning and understand relationships which are set in stone for the series.
- 25 seconds in the music changes direction, the upbeat fast pace soundtrack changes to a more deep minor key soundtrack (adele rolling in the deep.)
- From this moment the trailer changes direction and cuts between two characters in particular indictating to the audience a main story line will be focuses around them.
- The title cards at the end i think are a really good technique. The fast edits leave the audience wanting more and the title card words establish to the audience what the whole show will be about.
- Finally as the title of the show appears it then fades into a picture of all the cast i think this works well as it represents the show, the characters are all dressed appropreatly and again it reinforces character relationships.
Tuesday, 6 December 2011
E4 - STYLE GUIDE
Now i have decided that i want my soap to be on E4 I have looked up the E4 style guide so that I can make my ancillary products look as professional as possible. The website i have used is: http://www.channel4.com/about_c4/styleguide/e4styleguide/e4-brand-guidelines.pdf From looking through this I am not aware of where to position the logo, how to create the logo to the correct size and what fonts to use etc. Now when creating my ancillary billboard the E4 logo can be positioned correctly.
Channel Reaserch
From doing channel reaserch it has now made it evident that i would broadcast my soap trailer on E4. E4 has other programmes on which target the same audience that my soap opera targets therefore i think that this channel is suited best.
Monday, 5 December 2011
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