EVALUATION OF EXISTING TRAILERS

• The trailer starts with a title card stating "romance" - this directly tells the audience what the trailer is about. The sponsor is in the corner, advertising its brand - Rimmel makeup.
• When the dialogue starts we fade into a close up of a character with blonde hair then cut to an over the shoulder shot of another character. This establishes to the audience who the conversation is with and we also understand more about the character she is talking about through the dialouge.
• From this shot we have a shot reverse shot, cuting back to the character talking then back onto the over the shoulder shot. This is a realistic technique to show characters points of view and show meaning through the conversation
• The next shots are all edited quickly, giving the audience snippets of information about all the different characters. The upbeat sound track also kicks in at this stage and an atmosphere is created to the audience. Shots such as CU, MS and OSS are all used to give the audience meaning and understand relationships which are set in stone for the series.
• 25 seconds in the music changes direction, the upbeat fast pace soundtrack changes to a more deep minor key soundtrack (adele rolling in the deep.)
• From this moment the trailer changes direction and cuts between two characters in particular indictating to the audience a main story line will be focuses around them.
• The title cards at the end i think are a really good technique. The fast edits leave the audience wanting more and the title card words establish to the audience what the whole show will be about.
• Finally as the title of the show appears it then fades into a picture of all the cast i think this works well as it represents the show, the characters are all dressed appropreatly and again it reinforces character relationships.